Years ago there was a Burger King Ad campaign who’s tag line was “Have it your way”. My recollection is that they were trying to distinguish themselves from McDonalds.
Meanwhile, back in 2017, I am noticing an interesting trend. Over the last year or so I have been introduced to a series of restaurant chains that all have something in common. They allow the consumer to choose the ingredients of their entree.
Note that I did not say “modify” the ingredients. This is not the Burger King scenario where a Burger comes a certain way and you can change it. This is you building your entree from the ground up.
For example, my wife and I went to a place called Mod Pizza the other day. You walk through the line and choose your crust, your sauce, your cheese, and your toppings.
There are some unconventional toppings, folks. I had chicken, corn, broccoli and pineapple on mine….you know, the way it’s supposed to be made.
My wife called me a weirdo.
It reminded me of the Subway Sandwiches operation where you walk through a line and build your sandwich from scratch. Other recent discoveries of this trend were restaurants called Genghis Grill (Mongolian Stir Fry) and Salata (“The Next Generation Salad Bar”). In both cases you are building your entree from scratch.
…and that last one, Salata, is what turned on my fascination about this trend. My wife was all fired up about this salad bar place and I just didn’t get it. Admittedly, I’m not really a salad guy. Correction, I’m not AT ALL a salad guy. But now I know why!
The people who have been selling me salads have been selling me THEIR idea of a salad instead of MY idea of a salad. We went to Salata and I put corn, spinach, strawberries, and peas in my salad….you know, the way it’s supposed to be made!
My wife, again, called me a weirdo.
It was the best salad I’ve ever had. Completely turned me around on salads.
I think this is a really cool trend. Have you experienced this? What other restaurants have you seen with this kind of model? Other industries? Build-a-Bear comes to mind…
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